As pioneers in their ﬁeld, Carnow Conibear – an environmental engineering firm – has a distinct advantage in experience and expertise. To show for it, they have amassed thousands of case studies, position papers and other thought leadership. But the organization was inexperienced in how to market themselves in today’s altered B2B marketplace. The challenge: how could an advertising agency leverage the organization’s expertise to effectively communicate their broad range of services to different target markets with vastly different needs?
Popskull applied our strategic and website design capabilities to create a relevant and personalized web experience. At the website’s center, a dynamic “Case Study Library” enabled users to quickly access the important automatically select from tagged content, which is displayed in summary form.
- Brand Strategy
- Content Marketing
- Email Marketing
- Direct Mail Marketing