Devil Dawgs was a stand alone hot dog stand. Now it is two locations and growing fast. But it’s still a hot dog stand at heart that’s been infused with the sensibilities and personality of its chef owner, Alan Katz. So, while it may be fast food, you’ll sell your soul for just one more visit.
Delivering Devil Dawgs above the crowded space of fast casual food required a deep understanding of what made the brand special and the intoxicating effect it had on its patrons, young and old. Starting with Popskull’s brand strategy work, the connection between the brand and its target market were found, which created the seed for online and print work that made Devil Dawg’s rise through the food chain and stand on top.
- Brand Strategy
- Public Relations