SkinnyPop Popcorn


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As a rapidly rising star in the salty snack brand market, SkinnyPop came to Popskull to help empower brand advocates, grow awareness and build loyalty across its online presence.

Helping SkinnyPop meet these objectives in the competitive, $22 billion market, Popskull created and executed a comprehensive social media strategy. That along with our ongoing monitoring and creative development work produces social media engagement rates that consistently beat their direct competition, as well as benchmarks set by billion dollar brands. Popskull also created a new website that vastly improves the online experience and effectively leverages the vibrant social content to engage visitors.

Other Popskull work has included:

  • Brand Strategy
  • Marketing Planning
  • Website
  • Trade Show Booth Graphics
  • Apparel
  • Social Media