Stolen Spirits, an unconventional spirits manufacturer out of Australia, needed to distinguish themselves in the crowded alcohol space. To develop recognition in the US alcohol market, grow a following on social media, and promote their unique spirits, Popskull managed Stolen’s paid social channels. Popskull delivered ongoing content coordination, curated “STOLEN” content, and help develop strategic, original content. With narrow audience targeting, ad optimization, and creative guidance, Popskull helped Stolen drive online sales and increase their fan acquisition 85.7% in 2017 over 2016 through increased social engagement and high-quality content.
In less than a year, Popskull grew Stolen’s social media presence from approximately 37,000 Facebook followers to approximately 64,000 followers reaching 4.5 million people and garnering about 104,000 engagements, all on a tight budget. We also worked with our AdWords specialist partners to drive over 10,500,000 impressions through display ads over a six month period. PPC ads racked up over 14,000 impressions with branded and unbranded click through rates of over 9%. Typical CTR’s are in the 5 – 6.5% range.
- Social Media
- Content Creation
- Content Curation
- Display Ads