Swedish Covenant Hospital is flanked by very large hospital systems and small local hospitals. Their challenge – how do they effectively communicate their the world-class capabilities typically found at larger hospitals with their highly personalized and neighborly attention attributed to smaller hospitals without getting lost in-between?
Leveraging Swedish Covenant Hospital’s previous brand strategy work, Popskull delved deeper to find the Common Ground between their core services and the strong competition in the Chicago market. We then created an advertising campaign based on that insight, which ultimately highlights the hospital’s ability to treat the person behind the injury with the care they need.
- Brand Strategy
- Direct Mail
- Banner Ads