Swoon, a technology and professional recruiting firm, was started by top industry senior executives who knew exactly what their new company needed to be in order to be the best. The Swoon team first outlined a distinct, caring and vibrant approach with clients, candidates and the world around them. They then approached Popskull as their agency to bring that vision to life across media and into the very competitive and commoditized recruiting industry.
Popskull’s strategy work and creative capabilities produced a unique brand identity and style that separated Swoon from the pack. Executions included logo, brand identity, website design and social media initiatives across Facebook, Twitter and Linkedin.
As the company grew, acquiring awards and accolades along the way, Popskull worked even more closely with Swoon’s leadership team to own their spaces both online and off, including print ads, videos, sales collateral and a cohesive social media presence. The social media platforms have earned Swoon a broad following that rivals global, billion dollar companies.
- Brand Strategy
- Brand Identity
- Social Media
- Sales Collateral