al dente
Real Pasta. Real Growth.
Al Dente Pasta Company has been crafting artisan pasta since 1981. But after 40 years of word-of-mouth success, the new owners chose Popskull to reinvigorate the aging brand. The opportunity was significant. The work required was substantial.
Social Media Management (organic and paid)
Google Ads
Amazon Consulting
Website Conversion Optimization
Email Marketing
Photography
Videography
the results don’t lie.
4x
we 4x’d DTC revenues in 6 months. The repackaging has also been credited to their highest new retailer placements in the company’s history.
150%+
year-over-year increase in returning customers
We started with a full discovery engagement: market research, competitive analysis, consumer insight gathering, and a deep brand audit. We found the product was genuinely superior, the kind of quality that earns loyal customers for life. But it was wrapped in a brand that wasn’t doing it justice.
Popskull then developed new brand positioning around “Real Pasta Done Right,” created a clear and compelling brand story, and led a full branding/packaging refresh.
We architected and launched a full ecommerce system via Shopify, built out and activated paid media campaigns across Meta and Google, established an always-on social media program across Facebook, Instagram, and TikTok, and launched a B2B and B2C email marketing strategy. Every channel was built to work together as a single, measurable growth system.
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Working on something cool? Let’s team up and make your brand pop!
800.956.8019