Skip to content
logo
  • about us
  • services
  • our work
  • contact us

Challenger 7

By kapil | Categories:

we say a lot. here's what matters.

Share this post:
Tags:

0 Comments

Leave a reply

RECENT POSTS

  • Going Viral Is Not a Strategy.
    29 May 2026 | 0 comments
  • AI: Meta Just Told You What's Coming.
    30 Apr 2026 | 0 comments
  • The Relevance Reckoning: Why Big Brands Are Vulnerable & Emerging Brands Are Winning
    18 Mar 2026 | 0 comments

CATEGORIES

  • Advertising
  • Paid Media

TAGS

CONTACT US

We're obsessed with the #BTS details. 💙 For this We're obsessed with the #BTS details. 💙 For this shoot, we built an entire visual around a moody hue of blue. Every prop, texture, object, and background element was intentionally sourced to reinforce the palette from start to finish.This isn't random. It's deliberate visual storytelling. And it's the kind of detail work that turns a photoshoot into a brand experience.#PopskullChicago
Most brands treat social media like a lottery tick Most brands treat social media like a lottery ticket.Chasing virality.Obsessing over likes.Hoping one post changes everything.But the brands that actually grow treat social like a system:- Paid social = scalable sales- Organic social = brand personality- Engagement = energy, not revenue- Creators = trust accelerators- Virality = bonus, not strategyThe biggest shift smart brands make?They stop optimizing for attention alone and start optimizing for leverage. Want to learn more at #Popskool, check out our #PopskullChicago blog!
Todd’s content went from good → to clean, branded, Todd’s content went from good → to clean, branded, and even more engaging. Funny what a little strategy (and collaboration) can do. 😉#PopskullChicago #ToddsBetterSnacks #GlowUp
Here's some #BTS from our recent #Vonco visit! We Here's some #BTS from our recent #Vonco visit!We captured fresh photography and video highlighting their team, processes, and the work that drives their company forward!
Roses for the moms powering Popskull! 🌹 Your stre Roses for the moms powering Popskull! 🌹Your strength, patience, creativity, and leadership inspire us every single day. Thank you for everything you do, seen and unseen. We’re so grateful to have you on our team.Happy Mother’s Day!
Real bread. Real bakes. To advertise the #Challeng Real bread. Real bakes. To advertise the #ChallengerBreadPan effectively, our original photography and content had to be nothing short of upper crust.Elevating a brand by playing with their existing look and feel is Popskull’s bread and butter. From sales collateral to landing pages to social media, our designers visually communicated the #Challenger difference with design choices that struck a balance between simplicity and boldness. #CaseStudy #PopskullChicago
We're hiring a Senior Designer at Popskull (remote We're hiring a Senior Designer at Popskull (remote & full-time)!You'll work across brand, digital, social, and campaigns for clients who care about results, not just more pretty slides. You'll concept with the team, present to clients, and actually see your work in the real world.We're looking for: - 5+ years design experience (preferably within an agency environment).- A strong portfolio depicting your creativity across a wide range of brand, digital, and campaigns.- Proficiency in Figma, After Effects, Adobe Creative Suite. Additional tools are a plus! - Strong communication skills: we'd love your input on how a creative decision serves the strategy.- Do you have all of the above mentioned qualifications, AND like coffee? Or have a dog or a cat? Then, you're basically part of the Popskull fam already! If you're into ownership, collaboration, creative impact, and want to work with a really fun team, let's chat!
With a playful brand voice, scroll-stopping social With a playful brand voice, scroll-stopping social content, and Amazon videos that actually convert, Todd’s Better Snacks didn’t just get noticed, they're becoming the snack everyone’s talking about.The result? Stronger visibility across social and e-commerce, and a loyal crew of Todd’s lifers turning better-for-you snacking into a lifestyle.#PopskullChicago #ToddsBetterSnacks #CaseStudy
Behind the scenes: 1% pasta making 🍝 99% trying no Behind the scenes:1% pasta making 🍝99% trying not to eat it all before it’s picture perfect 📸#BTS #PopskullChicago #AlDentePasta
PopSKOOL is in session. 🤓 Stat: 52% of Instagram PopSKOOL is in session. 🤓Stat: 52% of Instagram users are most likely to engage with short-form video.Why it matters:Reels = over half of all shared Instagram ads in 2025The average user spend ~73 minutes/day scrolling60% engage with brands multiple times/week72% of Gen Z prefers Instagram for customer careLesson: If you’re not creating short-form video, you’re missing the mark!#PopskullChicago
Your brand on their TV screens. 📺 People will wat Your brand on their TV screens. 📺People will watch nearly 100% of your video ad and it's the perfect awareness play for your brand. 💯At #PopskullChicago, we don’t just run #CTV ads for your brand. We create them, set them up, track the results, and target the channels that actually matter. 💥
This is what stays on repeat while we work. 🎶 Wh This is what stays on repeat while we work. 🎶 What are you listening to during the day?Hayley’s on aux first—press play.
The origin story of #PopskullChicago. 💀 These kid The origin story of #PopskullChicago. 💀These kids had no idea what was coming… but here we are. 💥
That’s us! 👋💀 #PopskullChicago is the agency tha That’s us! 👋💀 #PopskullChicago is the agency that understands your vision, nails the details, and knows exactly how to bring your brand to life.
A little behind-the-scenes magic with Todd’s Bette A little behind-the-scenes magic with Todd’s Better Snacks! 🎬Huge shout out to our models for the day: Jessie (@jessiepettit_) & Ryan (@ryanhkeith)! Your professionalism and cool vibes made it such a fun shoot! Thank YOU! 🙌#PopskullChicago #BTS #ToddsBetterSnacks
Ohh, heeeey! 👋 We’re the creatives, strategists, Ohh, heeeey! 👋 We’re the creatives, strategists, and caffeine addicts behind every brand that POPS at #PopskullChicago. 💥From concept to creation, we bring the vision, the strategy, and the extra spark your brand needs.Let’s make something epic. ✨
We'll let the visuals do the talking. 🎬🍿 Check o We'll let the visuals do the talking. 🎬🍿 Check out the #BTS magic from our shoot with Todd's Better Snacks! #PopskullChicago.
Don’t let the skull fool you… We may be bold, edg Don’t let the skull fool you…We may be bold, edgy, and a little extra... but deep down, we're just a bunch of softies who love what we do. 💀❤️Happy Valentine’s Day from #PopskullChicago. 💥
Good treats. Good dogs. Great cause. 🐶 We're so p Good treats. Good dogs. Great cause. 🐶We're so proud of this collaboration between @polkadog & @onetailatatime. We were happy to help deliver more treats for happy pups and more love for dogs still searching for their fur-ever home!
CASE STUDY: Al Dente Pasta Rebrand Al Dente Pasta CASE STUDY: Al Dente Pasta RebrandAl Dente Pasta already had a great product, but their branding didn’t match the flavor.So we stepped in and gave them a full refresh:- Brand strategy + messaging- Market research- New logo + packaging- Modern color palette- Fresh lifestyle photography- Full website revamp Now they stand out on the shelf, online, and in the minds of customers. Let’s make your brand pop. 💥 #PopskullChicago
Follow on Instagram


Popskull Logo Final  YellowWhite x

tell us more.

We'd love to hear what's on your mind.

Contact US

LOCATIONS

  • 320 W. Ohio, 3Rd Floor West Chicago, IL
  • info@popskullchicago.com
  • 800 956 8019

© 2026 Popskull. All Rights Reserved.
Privacy Policy

  • about us
  • services
  • our work
  • contact
  • Blogs