Paid Media

The days of big CPG brands dominating store shelves are over. In today’s market, legacy players are losing ground to emerging challengers at an accelerating rate. EY puts it bluntly: the growth model that powered large consumer products companies for decades is breaking down. In many categories, there may soon be room for only one […]

Demystifying Social Media Social media is powerful. It’s doing multiple jobs at once. It builds awareness. It helps validate purchase decisions. It supports sales. It keeps the brand visible. It gives customers a place to engage, complain, ask questions, and feel heard. Social media can also be a money pit. It devours time, money, and

We all know it’s best to buy low and sell high. But, so often, that very simple edict gets rationalized and turned upside down. People tend to buy when markets roar, then sell when they tank.  The same could be said about marketing, advertising, and sales. When the economy takes a downturn, so does the