A true pioneer in the egg world,
Egg Innovations set out to revitalize their Blue Sky Family Farms brand
and successfully launch its new
Helpful Hens line amid a very thick
and well-funded competitive field.
After helping revamp Blue Sky Family Farms’s social media program, Egg Innovations turned to Popskull to be the AOR across both brands. A year later, Blue Sky Family Farms and Helpful Hens became stories to cluck about.
Brand Strategies Website Optimization Social Media Management Animation Shopper Campaigns Photography Videography
the results don’t lie.
25%
Blue Sky Family Farms Became the 2nd Highest in the Natural Channel Category with a 25% Increase in Overall Dollar Growth.
#1
Helpful Hens Became the Fastest-Growing Brand in the Premium Egg Category
3x
Combined, Helpful Hens & Blue Sky Family Farms Grew 3x Faster than the Total Natural Channel Subcategory.
With other premium egg brands having a huge marketing head start, Popskull started at square one.
Our team crafted Discovery Briefs for each brand that provided the messaging roadmap for Blue Sky Family Farms and Helpful Hens that would enable the market to pause, consider, and engage.
With the roadmap in place, Popskull executed cohesive campaigns that included photography, videography, and design work across social media, shopper marketing, online shopping, sales team campaigns, and websites.
Every piece of content aligned with the brand’s story, creating a unified and compelling presence both online, in print, and in-store.
As with any food-related brand, photography and videography play a key role in pulling people to the brand and making them want to see what’s next.
Our in-house teams delivered a full range of studio and field content creation that brought delicious eggs and the amazing people behind them into the hands and homes of fans across the country.