As part of Lyft’s “Safe Rides” program, Popskull designed and developed Five Star Lager, an original craft beer from Lyft and local Chicago brewery Baderbräu. We designed the can and the campaign assets including posters, coasters, ads—every last detail. The results were phenomenal: over 250 million impressions, and a huge thumbs up from Lyft’s CMO, calling it their most impactful rider campaign to date. Plus, the design earned us a nod from Dieline.com.