lyft
When this rideshare giant needed to outpace their well-known competitor in Chicagoland, they turned to Popskull to drive the brand forward. Our mission? To make Lyft the first choice for riders across the city.
Popskull helped Lyft dominate the Chicagoland rideshare market by creating an unforgettable brand presence across the city. From Allstate Arena takeovers and custom Jeep wraps at Lollapalooza to innovative digital ads on ESPN, we made sure Lyft stood out from the crowd.
Package Design
Digital Advertising
Print Design
Experiential Design
OOH Advertising
the results don’t lie.
250
Million Impressions for the Lyft Beer Campaign
25%
Increase in Chicago
Ridership
3x
CTR benchmarks
on ESPN
From arena takeovers to bar counters, Popskull helped Lyft leave its mark all over the Windy City.
A five-star night out deserves a five-star ride home. What better way to craft that messaging than putting it on a craft beer?
We took Lyft’s iconic branding across every corner of Chicago, from Allstate Arena takeovers—complete with digital signage, wall wraps, and experiential zones—to creating a standout presence at Lollapalooza with custom Jeep wraps.
We even took it old-school, wrapping retro video game cabinets to support Lyft’s non-profit initiatives.
Our digital ads on ESPN didn’t just reach Chicago sports fans—they outperformed the network’s click-through-rate benchmarks by 300%.
“
With a specific brand to communicate and high expectations, we found working with Popskull was totally seamless and effective. I definitely recommend working with them.
– JP Blondi, Chicago Marketing Lead, LYFT
tell us more
Working on something cool? Let’s team up and make your brand pop!
800.956.8019