pacific
Turning uptime into 10x growth
The country’s oldest hydraulic press manufacturer, Pacific Press, had been largely ignored in a private equity portfolio for more than a decade. When a new investment group acquired the company, they assumed the real value was in parts and service, not new machines. Until they brought in Popskull to uncover the brand’s true value.
Logo Redesign
Social
Website Design
Email Marketing
Photography
the results don’t lie.
New machine sales grew tenfold in just three years, unlocking unexpected eight-figure revenue growth that wasn’t even on the radar when the company was acquired.
Our brand strategy work revealed the Pacific name retained a strong reputation for delivering better run-times than both high-tech German/Scandinavian competitors and low-cost machines from China and Turkey.
So we repositioned Pacific around their “Uptime” advantage and communicated it across a new logo, website, sales collateral, photoshoots, and inbound marketing.
Our work resulted in a modern, measurable marketing system that turned Pacific’s latent reputation into a steady stream of informed, production-ready leads.
Due to registering late and a tight budget, Pacific was stuck with a tiny booth and almost no visibility at FABTECH. So we had Pacific bring one of their iconic bells covered with employee signatures color-coded by years of service. The simple but effective booth became a showstopper with people lining up to sit in the bell, find names of employees they knew, and take selfies with it.
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