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pride of spice

When private equity acquired its parent company, Pride of Spice faced the challenge of redefining itself within a competitive landscape dominated by established legacy brands and innovative startups. However, with a damaged online presence and locked-out social accounts from former team members, Pride of Spice needed more than a rebranding—it required a full digital transformation.

Partnering with Popskull, Pride of Spice set out to reclaim its brand identity and restore its online footprint, aiming to reignite its connection with consumers and drive measurable growth.

Social Media Management (organic and paid)
Google Ads
Amazon Consulting
Website Conversion Optimization
Email Marketing
Photography
Videography

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the results don’t lie.

17x

Average ROI Across Website 
and Amazon Channels

Class Leading

Follower Growth and Engagement
on a Startup Budget

 
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Mask Group
Mask Group
Mask Group
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Pride of Spice’s leadership team collaborated closely with Popskull to overcome the immediate challenges of lost digital access and outdated messaging.

Together, we reclaimed control of digital assets wherever possible and rebuilt the social media and website presence from scratch where necessary. 

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Mask Group

Once digital properties were restored, Popskull went beyond standard practices to create a distinct identity for Pride of Spice that honored its legacy while appealing to a new generation of consumers.

We developed and implemented a comprehensive messaging strategy, crafted new content, and rolled out organic and paid social media campaigns that positioned the brand for growth within its competitive category.

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With the revitalized brand identity in place, Popskull’s work yielded substantial returns. Across the website and Amazon channels, Pride of Spice achieved an impressive 17x ROI, while our social media strategy delivered follower growth and engagement levels that rivaled much larger budgets.

Our digital marketing efforts spanned email, photography, Google Ads, and social media management, advertising, creating a cohesive brand experience that resonated with both new and loyal customers.

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Through strategic vision, creative execution, and relentless focus, Popskull enabled Pride of Spice to reclaim its brand, expand its reach, and set a new standard in a crowded market, leading to an acquisition by iSpice.

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