sneaky peat
Sneaky Peat, a blend of Highland single malt Scotch whiskies crafted by one of the oldest family-owned spirits purveyors, launched with high hopes but struggled to make an impact.
After a year of slow growth, they turned to Popskull to help elevate their presence on social media.
Brand Strategy
Social Media Management (organic and paid)
Photography
Videography
the results don’t lie.
12x
Increase in Engagements
57x
Increase in
Clicks
200x
Increase in
Followers
We dove into the crowded spirits market to pinpoint Sneaky Peat’s unique appeal and emotional connection with its audience.
From there, we created a distinct look, tone, and feel for their social media that helped them stand out in the whisky world.
Our geotargeted campaigns hit the mark, aligning perfectly with the brand’s target markets.
With a fresh, engaging social media presence, we showcased Sneaky Peat’s rich heritage and bold flavors in a way that resonated with whisky enthusiasts.
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