swedish covenant
Swedish Covenant Hospital faced a unique dilemma: they needed to showcase their world-class capabilities while maintaining the personal touch of a community hospital.
With large hospital systems on one side and small local competitors on the other, they risked being overlooked in the crowded Chicago healthcare market.
Brand Strategy
Campaign Design
Interior and Exterior Signage
OOH Designs
Digital Marketing Designs
Email Marketing Designs
Print Ad Designs
Photography
Videography
Popskull dug into their existing brand strategy and took it a step further, identifying the Common Ground between their top-tier services and the local competition. We discovered that what truly set Swedish Covenant apart was their ability to provide both advanced medical care and a personalized, neighborly experience.
Using this insight, we developed an advertising campaign that emphasized treating not just the injury, but the person behind it. Our messaging highlighted their unique approach—delivering the expertise of a large hospital with the compassionate attention of a community provider.
The campaign revitalized Swedish Covenant’s reputation, making it clear that they offered a rare combination of clinical excellence and genuine care. This message resonated both within their local community and across the broader Chicago area, reinforcing their position in a competitive market.
We ensured the campaign reached key audiences through strategic placement across digital, print, and local media channels. Each piece of content reinforced the hospital’s commitment to individualized care, building trust and recognition in the community.
After years of struggling to stand out, Swedish Covenant Hospital established a renewed and solid reputation for exceptional care, not just in their neighborhood but throughout the city. Popskull’s campaign successfully bridged the gap between world-class capabilities and heartfelt, community-focused care.
tell us more
