todds better snacks
Todd’s Better Snacks, a growing better-for-you snack brand focused on clean ingredients and bold flavors, had a strong product, but limited digital visibility.
While customers loved the product once they discovered it, the brand struggled to consistently reach new audiences and convert social media attention to meaningful growth.
Popskull took a deep dive into the competitive better-for-you snack market to identify what made Todd’s stand out. The brand’s commitment to simple ingredients, quality egg white protein, bold flavors, and approachable wellness gave us all we needed to tell their story.
Digital Advertising
Social
Amazon Ads
the results don’t lie.
129%
Increase in sales
188%
Increase in orders
164%
Increase in traffic to their store
We built a fresh social media aesthetic that highlighted the product’s craveable textures, vibrant brand colors, and everyday snack moments.
Bright visuals, original photography and video, playful captions, and healthy snacking storytelling helped position Todd’s Better Snacks as a tasty snack without the guilt.
Our ongoing production plan includes 12 monthly posts including lifestyle still images, short-form videos, and graphics for use across social media.
To support their ecommerce growth, we created a series of images and videos to launch the brand and start gathering data on targeting and creative.
Our team managed the full creative process including moodboards, storyboards, and script development before filming. These assets highlighted product benefits, craveable ingredients, and real life snacking moments–helping Todd’s stand out among the health-conscious consumers and casual better-for-you snackers alike.
With a playful brand voice, high-performing social content, and conversion-focused Amazon videos, Todd’s Better Snacks gained stronger visibility across both social and ecommerce.
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