vonco
Developing a fully integrated growth system
After taking over the marketing function for Vonco in February 2024, Popskull transformed a set of disconnected tactics into a fully integrated growth engine. We began with a deep audit of their website, CRM, leadership sales reporting, trade show program, digital channels, email platforms, and brand story.
Social Media Management (organic and paid)
Google Ads
Website Conversion
Optimization
Email Marketing
Photography
Videography
the results don’t lie.
+20%
In two years, Vonco has realized a +20% increase in sales
+800%
In two years, Vonco has increased +800% in marketing attributed revenue
We then strategized, executed, and optimized each piece. In less than two years, we refreshed the brand and tagline, architected a CRM and email strategy that syncs with the sales team, modernized trade show execution from pre-show promotions to post-show follow-up, and launched always-on digital campaigns across Meta, LinkedIn, Google, programmatic, and targeted CTV.
We streamlined sales and CRM reporting, which slashed manual data entry times and errors. We also set and manage the annual marketing budget.
In addition to optimizing and developing ongoing content, including monthly emails, social, blogs, direct mail, and webinars efforts, we attend twice-weekly sales team meetings to ensure tight integration between sales and all marketing efforts.
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