Core Software

RPC Software, an Enterprise Resource Planning software for the contract furniture industry, struggled to differentiate within a niche, competitive field and convert customers unwilling to embrace new technologies. Popskull developed a brand strategy that uncovered the connection between the brand and its target market, which lead to a new name (CORE) and brand identity.

With a new look and feel, and an updated website, Popskull helped CORE increase brand awareness, outperform email open and click through rate industry benchmarks, and deliver qualified leads to sales.

• Brand Strategy
• Brand Identity
• Website Design
• Content Marketing