In an ongoing creative partnership, Popskull and Lyft Chicago work together to increase rides around the Chicagoland area. From display ads to packaging design, Popskull helps the rideshare company execute different marketing efforts.
As part of Lyft’s “Safe Rides” program, Popskull designed a beer can in conjunction with Lyft and local Chicago brewery, Baderbräu. For a limited time, the Lyft branded brew, Five Star Lager, will be available in select Chicago bars. Each can comes with a unique discount code worth up to 60% off a ride and encourages bar-goers to get home safe with Lyft. Popskull also designed the promotional campaign around the lager, including posters, coasters and table tents to be used on-premise.
Read more about it here:
Ad Age – MARKETER’S BRIEF: CRAFT BREWER REVS UP LYFT-BRANDED BEER
Chicago Tribune – Lyft-branded beer offers ride discounts; gets limited release at Chicago bars
The Dieline – Five Star Lager Is The Best Kind of Brand Extension
To quickly increase Q4 ridership, Lyft asked Popskull to develop a display ad campaign for ESPN.com. Working with Lyft’s existing brand strategy and identity, Popskull created a campaign leveraging the Cubs’ race for the pennant in 2016 using clever wordplay to connect Lyft with fans going out to watch the games.
The creative overall performed 3x better than comparable campaigns on ESPN.com. Specifically, it showed strong click-through rates (CTR) for pushdown banners and on the ESPN App of .14% as well as double the ESPN.com site average of .07% and triple the internet CTR.
- Display Ads
- Art Direction
- Packaging Design
- Promotional Materials
- Out of Home