SkinnyPop Popcorn


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As a rapidly rising star in the salty snack brand market, SkinnyPop came to Popskull to help empower brand advocates, grow awareness and build loyalty across its online presence.

Helping SkinnyPop meet these objectives in the competitive, $22 billion market, Popskull first developed a brand strategy to understand SkinnyPop’s unique, emotional connection to its consumers. Popskull then executed comprehensive social media work for over three years, from initial social media strategy and paid media, to organic content and influencer engagement across Facebook, Twitter, and Instagram.

By successfully uncovering and executing on their unique, emotional connection, along with our ongoing optimization work, produced social media engagement rates that consistently beat their direct competition, as well as benchmarks set by billion-dollar brands. Popskull also created a new website that vastly improved the online experience and effectively leveraged the vibrant social content to engage visitors.

In a 12-month period alone, Popskull’s work created over 37 million impressions with 33% of Facebook and 50% of Twitter impressions being organic. The new product launch videos garnered 500,000+ Facebook views, and the work consistently beat competitor engagements across all social media channels.

  • Brand Strategy
  • Website Design
  • Video
  • Social Media
  • Community Management
  • Influencer Marketing
  • Sales Collateral
  • Apparel
  • Trade Show Booth Graphics