Lyft, a rideshare company, needed to quickly increase Q4 ridership with an ESPN.com display ad media buy. Working with Lyft’s existing brand strategy and identity, Popskull developed a campaign leveraging the Cubs’ race for the pennant using clever wordplay to connect Lyft with fans going out to watch the games.
The creative overall performed 3x better than comparable campaigns on ESPN.com. Specifically, it showed strong click-through rates (CTR) for pushdown banners and on the ESPN app of .14% as well as double the ESPN.com site average of .07% and triple the Internet CTR.
- Display Ads
- Art Direction