True Technology

True Technology’s Forward Vision is the first product ever that delivers radar-based collision avoidance in a portable unit that can quickly fit into any car, truck or van. While the technology had been developed over a 50-year span, this was nothing less than a new product launch, with all the new product launch challenges, including limited resources.

Popskull started from the beginning. We created a brand strategy that identified Forward Vision’s brand within the competitive automotive OEM and aftermarket safety systems market. We then developed a brand identity, website design and social media presence around their Common Ground. Popskull also worked with the unit’s manufacturing partners to craft product design and packaging. Lastly, we developed sales collateral targeting retailers. Currently True Tech is seeking investors and finalizing manufacturing details. They have received positive feedback from partners, retailers and potential investors regarding the marketing communication executions Popskull developed.

• Strategy
• Market Research
• Brand Identity
• Sales Collateral
• Website
• Product Design
• Investor Materials
• Packaging